Books: For Those Who Prefer to Learn at Their Own Page
If your preferred learning style is reading, then we can help you! Get yourself a copy of “Why You Lost That Sale – and what to do about it” by Director James Yuille. This practical, easy-to-read book summarises the lifetime of experience both in the field and as a sales manager.
Why You Lost That Sale:
And What to Do About It
Confused about lost sales? You're not alone. Most businesses lack a sales process, costing them money. Why You Lost That Sale: And What To Do About It is your solution. Learn proven frameworks, ditch sales scripts and finally understand why customers don't buy. Transform your sales conversations and boost your business with this Amazon #1 Best-Selling Book.
A Word from the Author
With over 50 years of experience in sales and marketing, I’ve seen the media landscape evolve and change. The more things change, the more they stay the same. Over my career, the media available to promote your message has changed dramatically.
Newspapers and magazines have seen their influence diminish. Direct mail is almost unheard of today. Facsimile broadcasts came and went, and email took their place. In 2000, the Internet became mainstream. And now we have AI.
Self-proclaimed experts have claimed they have inside knowledge on how to maximise the return from each.
But one thing hasn’t changed.
Business is ultimately done by people speaking with people. While that may only sometimes be face-to-face, specific thought and language patterns are involved in making decisions.
This book explains these thoughts and language patterns, showing how to use them effectively. Treat the content seriously, make it a part of you and then experience the difference in your results.